SHADOW & Bait Hanayen KW

My art direction projects focus on guiding the creative process from concept to execution, ensuring every visual element communicates the right message. I work closely with brands, designers, and production teams to craft a unified aesthetic across photography, videography, social media, and printing materials.

Each project is built around strategy and storytelling, balancing creativity with brand identity. From setting the mood and style to managing shoots and overseeing design details, my role is to bring concepts to life in a way that resonates with audiences and strengthens the brand’s presence.