Branding projects
Kuwait
Tawaz Branding
For Tawaz, I developed a full branding system tailored to the men’s fabrics market, focusing on blending tradition with contemporary design. The visual identity was created with a refined logo, masculine color palette, and structured typography to convey strength, elegance, and trust.
The brand system was extended across packaging, retail, and digital platforms to ensure a consistent and memorable presence. This project highlights my approach to creating branding that not only enhances recognition but also tells a story—positioning Tawaz as a distinguished name in the men’s fabrics industry.
SHADOW Rebranding
For SHADOW, I led a complete retail rebranding to revitalize the brand’s presence and align it with evolving market trends. The project included redefining the logo, refining the color palette, and creating updated brand guidelines to ensure consistency across all touchpoints.
The rebranding extended to packaging, in-store visuals, and digital platforms, giving SHADOW a stronger and more recognizable identity. The goal was to enhance customer engagement while preserving the brand’s essence, resulting in a fresh yet authentic transformation that positions SHADOW for sustainable growth in the retail space.
Kuwait
Kuwait
Bait Hanayen Rebranding
For Bait Hanayen, I developed a complete rebranding to reinforce the brand’s position in the abaya fashion industry. The project involved refreshing the logo, color palette, and typography to reflect sophistication, modernity, and timeless elegance. Special attention was given to creating a visual identity that resonates with the brand’s clientele while staying true to its heritage.
The rebranding extended across digital and retail platforms, from packaging and labels to social media and in-store experiences. The result is a cohesive brand identity that communicates luxury, authenticity, and contemporary style, strengthening Bait Hanayen’s image and customer connection.
Keif Rebranding
For Keif Coffee Restaurant in Kuwait, I led a rebranding initiative to modernize the brand while keeping its welcoming and authentic spirit intact. The project involved refining the logo, updating the color palette, and creating a cohesive visual language that communicates comfort, quality, and contemporary style.
The rebranding extended to menus, packaging, signage, and digital presence, ensuring a consistent identity across every customer touchpoint. The result is a refreshed brand that stands out in Kuwait’s competitive dining scene while staying true to Keif’s promise of offering coffee and cuisine with character and warmth.
Kuwait
Kuwait
MSSANDP
For MSSADNP, I worked on refining the corporate identity with a focus on packaging and stationery. The project aimed to fine-tune existing elements rather than redesign from scratch, ensuring the brand looked sharper, more consistent, and aligned with its professional values.
By carefully adjusting typography, layout, and color usage, I created a cohesive visual language across product packaging and office stationery. The result is a polished brand presentation that strengthens MSSADNP’s credibility and delivers a more unified corporate image in both internal and external communications.
Zwarah
Ongoing project
Kuwait
