Important Projects in My Professional Career While working for a Libyan advertising company
Projects that have significantly impacted my professional journey reflect my growth and contributions as a graphic designer.
Bella brand launch
One of the best and most successful experiences in my professional career was overseeing various types of designs during the launch of this brand. This involved entering the market through both digital and field marketing, as well as at point of sale. Additionally, I was responsible for capturing and promoting the production line within the factory.
V7 brand launch
I am pleased to have been the exclusive designer behind the launch of this brand across various regions in Libya. I oversaw diverse campaigns and competitions that received enthusiastic reception from both Libyan and international consumers across different age groups.
Tasneem spices TV show
In Ramadan of 2023, I was responsible for the final editing of the episodes of the program “Tasneem Spices.” This involved designing 3D pop-ups and integrating them with other advertisements within the program’s episodes. Subsequently, I sent the episodes for broadcasting via Al-Masar Channel from Jordan.
IFSA Africa introductory event
This was one of the most experiential moments in my professional journey. I was part of the organizing and presentation team for the introductory event of the INTERNATIONAL FOOD SHOW AFRICA. My role involved coordinating various team members and overseeing the visual presentation throughout the event duration.
Tawaz Branding Project
Branding project for Tawaz, a men’s fabrics brand, designed to build a strong, modern identity that reflects quality, sophistication, and cultural authenticity.
This project highlights my approach to creating branding that not only enhances recognition but also tells a story—positioning Tawaz as a distinguished name in the men’s fabrics industry.
SHADOW & Bait Hanyen Social media and e-commerce
For SHADOW and Bait Hanayen, I led a corrective project to realign their social media and e-commerce strategies with their brand goals. The work included auditing existing platforms, restructuring content plans, and improving visual consistency to ensure both brands conveyed a clear and professional identity online.
